Avid is a sports medicine practice with a diverse set of professionals in a centralized location focusing on diagnosis, recovery and prevention from issues that interfere with an active lifestyle. While I’d been working with them for a long time, our recent experience came to a promo.

The previous videos we were doing together were mostly fitness and health video edits, but this one came to be a promotion. I needed to find the right footage and use the B-rolls that Arun provided. My imagination engine started running.

Finding the right footage was quite difficult as the club didn’t have enough videos created for the team, so I had to get creative. Using their News and copyright-allowed content, the right effects and re-frame-rating the videos, I made them ready to appear in the promo video. Added background music, sound effects and some graphics and the video was ready to go public.