Viral Marketing and How to Craft Contagious Content

  • Issuer: University of Pennsylvania
  • Date of Issue: March 2026
  • Credentials: YAT57UXDY53O

Viral marketing principles, including why ideas catch on, how to make messages stick, increase influence, generate word of mouth, use social networks effectively, and create more shareable, contagious content for brands, products, and campaigns.

Wharton University Of Pennsylvania Viral Marketing And How To Craft Contagious Content
  • Related Skills: Consumer Behavior, Brand Strategy, Content Marketing, Social Media Marketing, Social Media, Advertising, Influencing, Marketing, Persuasive Communication, Storytelling, Marketing Psychology, Marketing Communications
Wharton University of Pennsylvania
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