The client wanted a nice, easy going and slightly slow video to explain their services to the audience (mostly elderly). The video was published on their website and social media ads.
He provided me with the logo, script and the voice over. Considering today’s videos are all very fast-paced, scroll-stopping and shiny, this video had to be slow, easy to understand and yet engaging for the elderly audience.
I went ahead and grabbed the branding from their website, got the right footage, added some animations and photos to introduce their team and started developing the story board.
