Each video is a dance of elements with rhythm and pictures. Communicating the message, as easy as it gets through motion, gets challenging to be comprehensive, direct to the point, and attractive enough to keep the eyes non-blinking and the jaws dropped.
You can record your videos through an iPhone or a Canon XA35, but what makes a video professional and attractive? You can get the right angle, lighting, filter and focus, but that’s not enough. It’s now time for editing.
Edits like color grading, jump cuts, removing errors, masking elements, adding transitions, titles and lower thirds, audio enhancements etc. can make a huge difference. This combo is what makes the viewer sit through your video.
